Provide Email Designs for Blackbaud’s new email tool on the Luminate Online platform.
Blackbaud, the world's leading cloud software company powering social good and my current employer has been creating a new email tool for nonprofits on their Luminate Online platform. I was approached and asked if I would like to design a variety of email templates for the new email tool. Of course, I said yes!
The designs here are based on email marketing best practices, as well as, design best practices. When designing these, I focused on alignment, clear calls to action and the ability to scan quickly and easily.